EBCM BRANCH OF European University – The Business School in Munich, Germany
EBCM branch of European University Munich's Bachelor of Arts in Communication & Public Relations degree is a 3-year course of study. It is an exciting, varied and innovative program taught by excellent faculty with direct commercial experience. During the course, students develop practical media skills and theoretical understanding of public relations and corporate communication.
This BA program provides European Business College Munich, EBCM, with an academic and professional education that prepares them for positions in public relations, advertising, marketing, communications and management. The public relations curriculum includes courses in publicity, advertising, marketing, communications, research and negotiation.
CH-Credit Hours
ECTS-European Credit Transfer System
FIRST SEMESTER
(22 CH | 30 ECTS)
- BCO 111 - Foundations of Business Management 3 4
- BCO 112 - Marketing Management 3 4
- BCO 113 - Writing Communication Skills 3 4
- BCO 114 - Accounting I 3 4
- BCO 115 - Micro Economics 3 4
- BCO 116 - Elementary Calculus 2 3
- BCO 117 - IT Software for Business 2 3
- BCO 118 - Environmental Sustainability 2 3
- Seminars / Industrial Visits 1 1
SECOND SEMESTER
(22 CH | 30 ECTS)
- BCO 121 - Ethics in Business 3 4
- BCO 122 - Oral Communication Skills 3 4
- BCO 123 - Accounting II 3 4
- BCO 124 - Macro Economics 3 4
- BCO 125 - Business Law 3 4
- BCO 126 - Mathematics of Finance 2 3
- BCO 127 - Applied Management Statistics 2 3
- BCO 128 - Advertising, Media & Branding 2 3
- Seminars / Industrial Visits 1 1
THIRD SEMESTER
(21 CH | 30 ECTS)
- BCO 211 - Strategic Marketing 3 4
- BCO 212 - Business Finance I 3 4
- BCO 213 - Human Resource Management 2 3
- BCO 214 - Production Management 2 3
- BCO 215 - Entrepreneurship & New Venture Creation 2 3
- BCO 216 - Management Information Systems 2 3
- BCO 217 - E-Business 2 3
- BAC 211 - Fundamentals of Public Relations 2 3
- BAC 212 - Interpersonal Communication 2 3
- Seminars/Industrial Visits 1 1
FOURTH SEMESTER
(21 CH | 30 ECTS)
- BCO 221 - Global Economics 3 4
- BCO 222 - Business Finance II 3 4
- BCO 223 - Social Media Marketing 2 3
- BCO 224 - Financial Markets 2 3
- BCO 225 - Consumer Behavior 2 3
- BCO 226 - Sales & Purchasing Management 2 3
- BAC 221 - Public Relations Research 2 3
- BAC 222 - Event & Conference Management 2 3
- BAC 223 - Public Relations Campaigns 2 3
- Seminar/Industrial Visits/Thesis Seminar 1 1
FIFTH SEMESTER
(21 CH | 30 ECTS)
- BCO 311 - Global Business 3 4
- BCO 312 - Financial Statement Analysis 3 4
- BCO 313 - Negotiation 2 3
- BCO 314 - Small Business Management 2 3
- BCO 315 - Corporate Finance 2 3
- BCO 316 - Industrial Marketing 2 3
- BAC 212 - Interpersonal Communication 2 3
- BAC 313 - Persuasion & Lobbying 2 3
- Seminar/Industrial Visits/Thesis Seminar 1 1
SIXTH SEMESTER
(21 CH | 30 ECTS)
- BCO 321 - Strategic Management 3 4
- BCO 322 - Budgeting & Control 3 4
- BCO 323 - Organizational Communication 2 3
- BCO 324 - Cases in Marketing 2 3
- BAC 321 - Cases in Public Relations 2 3
- BAC 322 - Social, Company & State Protocol 2 3
- BAC 323 - Mass Media Ethics & Legislation 2 3
- BAC 324 - Innovative Electronic Communications 2 3
- BAC 325 - Media Planning 2 3
- Thesis Seminar 1 1
- Final Case: Marketing 3 3
- Final Case: Communication & Public Relations 3 3
- Thesis 6 6